“男玩EDC，女玩TANGLE”，昔日边缘品类正变成现代文玩掌中宝

Group 1 - The core concept of the article revolves around the rising trend of EDC (Every Day Carry) toys among young men, highlighting their emotional value and social currency in contemporary consumer culture [1][4][6] - The 2024 China Youth Consumption Trend Report indicates that nearly 30% of young respondents are willing to spend for "emotional value therapy" [1][6] - EDC toys have evolved from simple tools to fashionable collectibles, with a focus on aesthetics, craftsmanship, and community culture [4][7][17] Group 2 - The recent EDC exhibition in Shanghai attracted significant attention, with over 50 vendors showcasing new products, indicating a robust market demand [2][6] - EDC toys range in price from 30 to several thousand yuan, with some items experiencing significant price appreciation in the secondary market [6][8] - The primary consumer demographic for EDC toys is male, aged 18 to 40, with over 70% of buyers being men [6][17] Group 3 - The market for stress-relief toys, including EDC items, is projected to grow significantly, with a global market size exceeding $10 billion in 2023 and an expected CAGR of 8.5% by 2028 [17][18] - The emotional value associated with these products is becoming a key marketing strategy, as consumers seek items that provide both aesthetic pleasure and psychological relief [17][18] - The rise of social media and influencer marketing has played a crucial role in promoting EDC toys, with platforms like Douyin and Xiaohongshu being utilized for content-driven customer acquisition [7][17]