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“为用户而改变”,魏牌发布全新智能化平台
Guan Cha Zhe Wang·2025-05-22 03:11

Core Viewpoint - The event held by Weipai Automobile emphasizes the company's commitment to user-centric changes and the launch of the new Blue Mountain model priced between 299,800 and 326,800 yuan, alongside the global debut of its next-generation all-power intelligent platform [1][3]. Group 1: Company Strategy - Weipai's chairman, Wei Jianjun, stated that "changing for users" is the core value of the brand, aiming to enhance customer confidence in purchasing and using vehicles [3]. - The company acknowledges its previous struggles to keep pace with the rapid developments in electrification and intelligence in the automotive market, which has led to a decline in its competitive position in the new energy vehicle sector [3][7]. - Weipai plans to produce and deliver a customized Blue Mountain vehicle within 9 hours based on user specifications [5]. Group 2: Brand Development - Over the past year, Weipai has established 430 user delivery centers across 110 cities to better connect with customers and understand their needs, with plans to expand to 600 centers covering 200 cities this year [5]. - The brand is utilizing new media channels to collect real-time user feedback and design customized service plans for different demographics [5][7]. Group 3: Product Innovation - Weipai has introduced various upgrades to meet diverse consumer demands, including multiple color options for the new Blue Mountain and enhancements in performance and technology [5][10]. - The newly launched "all-power intelligent super platform" features seven key characteristics, including compatibility with five power forms, a 2.0T super hybrid system, and a pure electric range exceeding 400 km for hybrid models [10].