金融百家｜激活演旅融合动能 助力文化强国建设

Core Viewpoint - The development of the performing arts economy in China is thriving, significantly contributing to cultural confidence and national cohesion, while also driving economic growth through the integration of performance and tourism [1][2][5]. Group 1: Industry Growth and Economic Impact - The national performance market is projected to generate a total revenue of 79.629 billion yuan in 2024, reflecting a year-on-year growth of 7.61% [2]. - Large-scale performances maintain an average cross-city attendance rate of over 60%, indicating a strong trend of "performance-driven tourism" [2]. - The integration of performance and tourism is reshaping the cultural and tourism industry landscape, becoming a new engine for economic development and meeting the spiritual and cultural needs of the people [1][2]. Group 2: Consumer Demand and Technological Influence - Rising living standards have led to increased demand for high-quality cultural experiences, with consumers willing to pay for engaging performances that evoke emotional resonance [3]. - Emerging technologies such as digital twins and artificial intelligence are enhancing the audience experience by allowing virtual previews of performances and personalized recommendations based on viewing history [3]. Group 3: Government Initiatives and Policy Support - Local governments are recognizing the potential of performance and tourism integration for urban development, incorporating performing arts and sports events into city planning [4]. - Policies are being implemented to optimize the approval processes for performances and sports events, aiming to increase the availability of tickets and enhance the overall experience for audiences [5][6]. Group 4: Challenges and Solutions - The performing arts industry faces challenges such as supply-demand imbalances, unreasonable ticket pricing, and uneven regional development, particularly between major cities and smaller regions [4][6]. - Proposed solutions include increasing the number of popular performances, introducing flexible scheduling, and utilizing new technologies to innovate performance formats [5][6]. Group 5: Cultural Responsibility and Market Regulation - The importance of promoting correct values through performances is emphasized, with a call for artists to take social responsibility and incorporate positive cultural elements into their work [6][7]. - Strengthening market regulation and educating fan communities are essential to ensure a healthy environment within the performing arts industry [6][7].