老白干酒(600559)：稳定自身经营底盘 持续推进费效比提升

Core Viewpoint - The company is focusing on optimizing its product structure and maintaining a solid operational foundation while nurturing core products and those priced above 100 yuan [1][2]. Group 1: Product Strategy - The company has been promoting the cultivation of premium products, with products priced above 100 yuan showing year-on-year growth of 5.3% for the full year 2024 and 25.5% for Q1 2025 [1]. - Key products such as "甲等 15" and "1915" have demonstrated effective cultivation in the mid-to-high price segments [1]. Group 2: Financial Management - The company is implementing refined expense management, shifting its expenditure structure towards direct consumer engagement (C-end) [2]. - The strategy focuses on "precise investment" and reducing broad channel spending, enhancing consumer reach and terminal sales effectiveness [2]. - The company anticipates an upward trend in personnel costs due to the need for higher quality in the sales team and brand engagement [2]. Group 3: Brand and Market Expansion - The company is pursuing a multi-brand strategy to enhance national presence, with a focus on "core brand consolidation + regional brand breakthroughs" [2]. - The "武陵酒" brand is expected to continue its double-digit growth and accelerate national expansion through a short-chain direct sales model [2][3]. Group 4: Profit Forecast - The company projects revenues of 5.471 billion yuan and 5.917 billion yuan for 2025 and 2026, respectively, representing year-on-year growth of 2.1% and 8.2% [3]. - Expected net profits for the same years are 842 million yuan and 891 million yuan, with growth rates of 4.6% and 8.2% [3].