从重生文学到动漫大片，广东文化IP让老外直呼上头

Core Viewpoint - The article highlights the significant growth and international success of Guangdong's cultural products, particularly in the context of the 21st Cultural Expo, showcasing the province's leadership in cultural exports and the integration of technology in cultural industries [3][20]. Group 1: Cultural Industry Overview - Guangdong's cultural industry is a pillar of its economy, with over 10,000 registered cultural enterprises, accounting for one-seventh of the national total [3]. - The cultural and related industries in Guangdong have maintained the highest added value in the country for 20 consecutive years as of 2023 [5]. - Guangdong's cultural products and services exports account for nearly 40% of the national total, reaching over 160 countries and regions worldwide [6]. Group 2: Key Growth Areas - The cultural export landscape is characterized by digital publishing, creative design, and manufacturing of cultural products, with online literature, games, short videos, and film content emerging as new growth engines [8]. - The gaming sector is particularly strong, with projected overseas revenue of 42.36 billion yuan in 2024, reflecting a 9.9% growth, primarily driven by mobile games [10]. - Short dramas from Guangdong have also gained international popularity, with companies like Fengye Interactive and Guanghe Power achieving significant success in global markets [13][15]. Group 3: Industry Integration and Innovation - Guangdong's cultural export strategy has evolved from single product exports to industry chain and ecosystem exports, exemplified by collaborations like the "Fantawild Cartoon Theme Park" project in Iran and the integration of local cultural elements into products [18]. - The integration of technology in cultural production has seen a twofold increase in investment from 2019 to 2023, with 22% of manufacturing personnel engaged in cultural technology, the highest in the country [20]. - The use of AI and AR technologies in cultural product production and distribution is enhancing the competitiveness of Guangdong's cultural industry [20]. Group 4: Future Outlook - There is an expectation for more Guangdong cultural IPs to transcend language and national barriers, showcasing the charm of Lingnan and Chinese culture to the world [22].