技术与文化融合，雅昌借数字化重构艺术生态

Core Viewpoint - The article emphasizes the role of digital technology in transforming the art ecosystem and cultural heritage preservation, highlighting the efforts of Yachang Cultural Group in leveraging technology for cultural transmission and accessibility [2][3][4]. Group 1: Company Overview - Yachang, a private enterprise based in Shunyi District, Beijing, integrates traditional printing with modern art to create a comprehensive cultural industry ecosystem supported by regional cultural policies [1][2]. - The company was founded in 1993 with the initial goal of preserving art data, which has evolved into a mission to serve both the Chinese and global art communities, viewing accumulated art data as a "common wealth of humanity" [1][3]. Group 2: Technological Advancements - Yachang has established itself as a technical benchmark in the industry by successfully digitizing national cultural heritage projects, including those at the Forbidden City and Potala Palace, utilizing advanced equipment and professional capabilities [3][4]. - The company has converted nearly 70,000 offline exhibitions into digital formats over 15 years, addressing the high costs and short durations of physical exhibitions, thus enabling continuous cultural engagement [3][4]. Group 3: Future Plans and Vision - Yachang aims to promote global art accessibility through digital technology, planning to create an open art data platform and initiate a "Endangered Art Rescue Program" to protect niche art forms [4]. - The company's long-term vision includes driving the globalization and inclusivity of the art ecosystem through technological innovation, with a focus on international digital art collaboration and the social value of art data [4].