当行业在“价格战”里内卷，这家国货却在618反向操作

Core Viewpoint - The company, Plant Doctor, is strategically increasing prices amidst a competitive price war in the beauty industry, aligning with national economic transformation policies that emphasize high-quality development and technological innovation [1][6]. Group 1: Market Positioning - Plant Doctor has established a strong offline presence with over 5,000 single-brand stores across more than 300 cities globally, creating a difficult-to-replicate barrier against competitors [3]. - The brand's expansion into Southeast Asia, including markets like the Philippines and Vietnam, reflects its commitment to both offline growth and global strategy [3]. Group 2: Research and Development - The company has invested in its own research capabilities, collaborating with institutions like the Kunming Institute of Botany to develop proprietary products, thus maintaining control over its core technologies [5][6]. - Plant Doctor's research efforts have led to significant breakthroughs, such as the extraction of high-activity small molecules from Dendrobium, showcasing its commitment to innovation over shortcuts [5][9]. Group 3: Brand Philosophy - The brand's approach is characterized by a focus on quality and innovation rather than competing on price, aligning with the national directive to enhance high-end production and quality supply [6][9]. - Plant Doctor's philosophy emphasizes the importance of not following Western standards blindly, instead seeking modern solutions from traditional Chinese plants, thereby establishing a unique market position [7][9].