山西汾酒谈今年营收目标：继续保持稳健，并称国际化是突破口

Core Viewpoint - Shanxi Fenjiu aims to maintain steady growth in revenue amidst a low-growth environment in the liquor industry, with a focus on internationalization as a key future direction [2][5]. Group 1: Financial Performance - In 2023, Shanxi Fenjiu reported a revenue of 36.01 billion yuan and a net profit of 12.24 billion yuan, marking a historical high and ranking third in the liquor industry [2]. - For Q1 2024, the company achieved revenues of 16.52 billion yuan and a net profit of 6.648 billion yuan, reflecting year-on-year increases of 7.72% and 6.15%, respectively [2]. Group 2: Growth Strategy - The company plans to continue its steady growth trajectory, emphasizing the importance of high-end product sales as a key driver [3]. - In 2023, revenue from mid-to-high-priced liquor reached 26.532 billion yuan, a year-on-year increase of 14.35%, primarily due to the increased share of the Qinghua Fenjiu series [3]. Group 3: Product Development - Shanxi Fenjiu's product strategy for 2024 focuses on four key product lines: Qinghua 30 and its combinations, Qinghua 20, Bolifen, and Laobai Fen, with a strategy of controlled volume for Bolifen and increased sales for Laobai Fen [3][4]. - The company introduced a new product, Qinghua Fenjiu 26·Revival, to fill the price gap between 600 and 800 yuan, enhancing its product matrix [4]. Group 4: Internationalization Efforts - The management highlighted that international markets will be a significant breakthrough for the liquor industry, with a focus on high-quality overseas expansion [5]. - The company has successfully filled market gaps in 11 countries, with liquor export revenue increasing by over 50% year-on-year, and organized over 700 promotional events internationally [5].