DEEJ(SZ:000423) Zheng Quan Shi Bao Wang·2025-05-22 07:37Core Viewpoint - Dong'e Ejiao is focusing on product price adjustments and strategic planning to enhance its market position and cater to younger consumers while maintaining steady growth in revenue and profit [1][2][3]. Group 1: Financial Performance - In 2024, Dong'e Ejiao achieved a revenue of 5.921 billion yuan, representing a year-on-year increase of 25.57% [1]. - The net profit for the same period was 1.557 billion yuan, up 35.29% year-on-year [1]. - In the first quarter of this year, the company reported a revenue of 1.719 billion yuan, an 18.24% increase compared to the previous year, with a net profit of 425 million yuan, reflecting a 20.25% growth [1]. Group 2: Strategic Initiatives - The company is implementing a youth-oriented strategy, focusing on brand renewal and enhancing communication with younger consumers through innovative product offerings and marketing channels [2]. - Dong'e Ejiao is developing a dual approach to product pricing, balancing supply and demand dynamics while optimizing pricing mechanisms based on consumer habits and product innovations [2]. - The company is also exploring new growth avenues in the "Milu industry" and "Cistanche development," aiming to expand its product portfolio with high-potential items [3]. Group 3: Supply Chain and Raw Material Management - Dong'e Ejiao has established a dual-circulation raw material supply system, ensuring stable supply of donkey hides through domestic and international sourcing [3]. - The company collaborates with renowned academic institutions to enhance the storage and processing technology of donkey hides, aiming to improve the overall utilization rate of donkey resources [3]. Group 4: Shareholder Returns - The company is continuously evaluating its share repurchase plans and intends to maintain a high dividend payout as a primary method of returning value to investors [4].