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中国智能短交通企业凭“技术溢价”向海外破局

Core Insights - The company, Ninebot, has achieved a significant milestone with the production of its 7 millionth smart two-wheeled electric vehicle, reflecting its strong performance in overseas markets where revenue accounts for over 50% [1][3] - In 2024, Ninebot's revenue is projected to reach 14.196 billion yuan, with a net profit increase of 81% year-on-year, supported by a cumulative R&D investment of 3 billion yuan [1][3] - The shift from traditional labor-intensive export models to technology-driven products aligns with the broader trend of transformation in China's manufacturing industry [1] Revenue and Market Performance - Ninebot's annual sales of smart two-wheeled electric vehicles surged from less than 450,000 units in 2021 to nearly 2.6 million units in 2024, with the average price of core products exceeding the industry average by over 20% [3] - The company has invested over 3 billion yuan in R&D from 2020 to 2024, establishing the only dual CNAS certified laboratory in China's short transportation sector, with testing data recognized in over 100 countries [3] - The company plans to launch its technology brand "Lingbo OS" in the second half of the year, aiming to define standards for smart short transportation based on a decade of technological accumulation [3] Global Strategy and Product Innovation - Ninebot employs a "scene adaptation" strategy to navigate the complexities of global market dynamics, achieving a 31% market share for its electric scooters in France and entering 170,000 households with its lawn mowing robots, which saw a 284% year-on-year revenue increase in 2024 [3] - The all-terrain vehicle, utilizing hybrid technology, has achieved a record global shipment of 100,000 units, showcasing the company's innovative capabilities [3] - The company's high-margin products, such as the boundary-less lawn mowing robot priced over 5,000 yuan, exceed the industry average by 30% and have experienced an annual growth rate of 3.8 times in the high-end European and American markets [4]