GREE(000651) 新浪财经· Xin Lang Cai Jing·2025-05-22 08:32Core Viewpoint - The company has achieved record profitability, with a combined dividend payout ratio of 52% for the 2024 interim and annual reports, corresponding to a dividend yield of 6.6% [1][3]. Group 1: Investment Highlights - The company maintains an "Overweight" rating, with expected growth driven by the air conditioning industry and the "old-for-new" policy. New earnings forecasts for 2025-2027 are projected at EPS of 6.23, 6.62, and 6.97, with growth rates of 8%, 6%, and 5% respectively. A target price of 62.3 is set based on a 10x PE valuation [3]. - In 2024, the company reported revenue of 1900.38 billion, a year-on-year decrease of 7.31%, while net profit attributable to shareholders was 321.85 billion, an increase of 10.91%. Q4 2024 revenue was 426.22 billion, down 13.38%, with net profit of 102.24 billion, up 14.55%. Q1 2025 revenue was 416.39 billion, up 13.78%, and net profit was 59.04 billion, up 26.29% [3][4]. Group 2: Revenue and Profitability - Revenue by business segment in 2024 showed a decline of 4% in consumer electronics, a 1% increase in industrial products and green energy, and a 37% decrease in smart equipment. Regionally, domestic sales fell by 5%, while exports rose by 13%. Overall, revenue for Q4 2024 and Q1 2025 was down 2% year-on-year [4]. - The company's gross margin for 2024 was 29.75%, a slight decrease of 0.03 percentage points, while the net margin increased by 3.51 percentage points to 17.03%. The gross margins for Q4 2024 and Q1 2025 were 26.71% and 27.36%, respectively. The reduction in gross margin was primarily due to changes in accounting standards affecting warranty costs, while a reduction in sales expenses by approximately 50.5 billion was a key factor in profit improvement [5].