Sou Hu Cai Jing·2025-05-22 09:20Core Viewpoint - Weibo's Q1 2025 financial results show stagnant revenue growth but a significant increase in net profit, attributed to reduced sales and R&D expenses, alongside a focus on AI applications and user growth [2][3][5]. Financial Performance - In Q1 2025, Weibo reported net revenue of $397 million, flat year-over-year, with a 1% increase when adjusted for fixed exchange rates [3]. - Net profit attributable to Weibo shareholders reached $107 million, a 116.4% increase year-over-year, while non-GAAP net profit was $120 million, up 12.1%, exceeding market expectations [3][4]. - Operating profit for Q1 2025 was $110.3 million, compared to $99.7 million in Q1 2024 [4]. User Engagement - Weibo's monthly active users reached 591 million, and daily active users were 261 million, both showing consistent growth over multiple quarters [5]. - The company is enhancing AI applications and deepening vertical ecosystem development to stabilize user growth [5]. Advertising and Marketing - Advertising and marketing revenue remained under pressure, totaling $339 million in Q1 2025, flat year-over-year, with a 6% decline in revenue from non-Alibaba advertisers [6][7]. - Revenue from Alibaba's advertising increased significantly by 89% to $42.6 million, driven by promotional needs related to the Spring Festival and AI product marketing [6][7]. - The management anticipates stable growth in advertising revenue, particularly in the automotive and e-commerce sectors, despite cautious spending from some advertisers [7]. Value-Added Services - Value-added services, including membership and online gaming, generated $57.7 million in Q1 2025, a 2% increase year-over-year [8]. - The growth rate for value-added services is expected to stabilize at 2%-3% in the future, following a notable slowdown in growth [9]. AI Integration - Weibo is actively implementing AI technology to enhance its core competitiveness in social media, with features like "Weibo Smart Search" showing promising user engagement [9][10]. - The management is focusing on several strategic areas for AI application, including search capabilities, social interaction, content ecosystem, content recommendation, and commercial advertising [10].