2024年大中华区游客在瑞士停留近112万夜次，占亚太区市场首位

Group 1 - The Swiss National Tourism Board announced that Switzerland is expected to receive over 42.8 million overnight stays from global tourists in 2024, marking a 2.6% increase from the historical record [1] - Tourists from the Greater China region accounted for nearly 1.12 million overnight stays in Switzerland, leading the Asia-Pacific market in terms of overnight stays [1] Group 2 - The Swiss National Tourism Board has partnered with various organizations, including 729 Voice Studio, Mammut, and the UCCA Center for Contemporary Art, to promote travel destinations [3] - A suspense radio drama titled "The Magic Box," adapted from a novel, has been launched in collaboration with 729 Voice Studio, making the Swiss National Tourism Board the first to promote tourism resources through a radio drama format [3] - The radio drama consists of nine episodes, starting from May 22 and concluding on June 3, integrating Swiss cultural and natural landscapes into the storyline [3] Group 3 - In 2025, the Swiss National Tourism Board will collaborate with the Reading Group to launch a special project titled "The King's Avatar in Switzerland," featuring themed travel routes in major Swiss destinations [3] - The project will be available from July to August 2025, with customized travel routes offered through the Fliggy travel app [3] Group 4 - The Swiss National Tourism Board has launched a limited edition hiking shoe in collaboration with Mammut, which became available in April 2025 [4] - Additionally, a summer exhibition featuring Swiss artist Pipilotti Rist will be held in collaboration with the UCCA Center for Contemporary Art in 2025 [4]