Core Viewpoint - Atour Lifestyle Holdings Limited reported strong financial results for the first quarter of 2025, demonstrating significant growth in both hotel and retail segments despite market volatility. The company continues to expand its hotel network and enhance its retail offerings, aiming for sustainable, high-quality growth in the hospitality industry in China [7][9]. Financial Performance - Net revenues for Q1 2025 increased by 29.8% year-over-year to RMB1,906 million (US263million)[8][10].−NetincomeforQ12025decreasedby5.534 million) [25]. - Adjusted net income (non-GAAP) for Q1 2025 increased by 32.3% year-over-year to RMB345 million (US48million)[25].−EBITDA(non−GAAP)forQ12025increasedby6.151 million) [27]. - Adjusted EBITDA (non-GAAP) for Q1 2025 increased by 33.8% year-over-year to RMB474 million (US65million)[27].OperationalHighlights−AsofMarch31,2025,Atouroperated1,727hotelswithatotalof194,559hotelrooms,reflectingyear−over−yearincreasesof32.696 million) [14]. Cost and Expense Management - Operating costs and expenses for Q1 2025 totaled RMB1,565 million (US216million),includingRMB102millioninshare−basedcompensationexpenses[17].−HoteloperatingcostsincreasedtoRMB736million(US101 million) for Q1 2025, accounting for 63.4% of manachised and leased hotels' revenues [18]. - Selling and marketing expenses rose to RMB283 million (US$39 million), reflecting increased investment in brand recognition [21]. Future Outlook - For the full year of 2025, the company expects total net revenues to increase by 25% to 30% compared to 2024 [30].