Group 1 - The tourism market is experiencing a surge as the Dragon Boat Festival approaches, with local and surrounding travel dominating, accounting for 50% of orders [1][3] - There is a significant increase in demand for family travel, with "Dragon Boat Festival family travel" heat rising by 152% compared to the previous period, and family trips making up nearly 40% of total travel [1][5] - Popular travel methods include self-driving and high-speed rail, with over 80% of travelers opting for these modes [3] Group 2 - The booking volume for surrounding travel has increased by 23% year-on-year, indicating steady market growth [3] - High-star hotel bookings are also on the rise, with four-star hotel reservations increasing by nearly 50% and five-star hotel bookings up by nearly 30% [3] - The combination of local resources and innovative product offerings, such as "ticket + dining" and "ticket + accommodation" packages, is gaining popularity among family travelers [6]
端午假期周边游占比五成，亲子大军催热“遛娃经济”
Bei Jing Shang Bao·2025-05-22 10:03