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Core Insights - The article discusses the challenges brands face in the e-commerce industry, particularly the reliance on paid advertising for traffic, and introduces Pinrong E-commerce's unique methodology of "Effectiveness and Product Integration for Holistic Growth" that focuses on organic traffic [2][5]. Group 1: Organic Traffic Strategy - Pinrong E-commerce has successfully helped brands achieve significant sales growth through organic traffic, exemplified by a coffee cup brand that reached over 10 million in sales within three months and 50 million annually [2]. - The core principle of organic traffic is "content equals traffic," leveraging user insights, differentiated brand positioning, and dual upgrades in visuals and content to stimulate user-generated sharing and viral effects [2][3]. Group 2: Case Studies and Results - A children's backpack project highlighted the pain point of heavy backpacks affecting spinal health, leading to a sales figure of over 10 million in a single month on Tmall through effective content marketing and user engagement [2][3]. - Various brands have achieved remarkable sales through organic strategies, such as a Hanfu brand reaching the top of Tmall's category with over 7 million in monthly GMV, and a fragrance brand generating 20 million annually by focusing on gifting scenarios [6]. Group 3: Methodology and Framework - Pinrong's "Three Axes of Natural Traffic" includes precise positioning to penetrate user mindset, content seeding to create user engagement, and a holistic approach to amplify long-tail effects across platforms [3][4]. - The company emphasizes the importance of community-driven content over traditional advertising, utilizing unique content to attract users, emotional resonance to persuade them, and memorable branding to reinforce brand identity [3][4]. Group 4: Long-term Value of Organic Traffic - The case studies validate that organic traffic not only reduces customer acquisition costs but also builds brand equity over time, indicating a shift towards user-centered strategies in a decentralized traffic era [5]. - The conclusion stresses that brands relying solely on paid traffic will face challenges, and that building brand barriers through creative strategies and content resonance is essential for sustainable growth [5].