Core Insights - The price of the Mercedes EQB 260 has dropped significantly from 352,000 yuan to 176,000 yuan, making it the cheapest Mercedes, yet it is struggling to attract buyers in China due to technological inferiority compared to domestic brands [1][3] - Mercedes lacks competitive advantages in the three core technologies of electric vehicles: batteries, electric control, and intelligent driving, which has led to a decline in its electric vehicle market position [3][5] - In 2024, Mercedes is projected to sell only 185,000 electric vehicles, while Xiaomi is expected to sell 135,000 units, indicating a shift in consumer preference towards domestic brands [3][5] Group 1 - The decline in sales of Mercedes electric vehicles is attributed to the strong competition from domestic brands like Xiaomi, NIO, Li Auto, and Zeekr, which have surpassed Mercedes in terms of sales and average price per vehicle [5][7] - Audi and BMW are taking proactive steps to enhance their electric vehicle offerings by collaborating with technology companies like Huawei and Alibaba, while Mercedes has yet to make significant moves in this direction [7][9] - The trend of decreasing prices for luxury brands like Mercedes (BBA) is leading to a loss of brand allure among Chinese consumers, who are becoming less willing to pay high prices for these vehicles [9] Group 2 - The introduction of new models like the Audi A5L, which combines traditional fuel vehicle advantages with intelligent driving features, represents a strategic shift in the market [7][9] - BMW's upcoming "new generation" concept car, which incorporates AI technology developed in partnership with Alibaba, is set to enter mass production, indicating a focus on innovation [7][9] - The overall trend shows that traditional fuel vehicles are struggling to keep pace with the electric vehicle revolution, leading to a significant shift in consumer preferences and market dynamics [9]
17万买奔驰，为什么中国人反而不乐意了？
3 6 Ke·2025-05-22 11:11