双安改造亮相 老百货瘦身零售找出路

Core Viewpoint - The renovation of Shuang'an Shopping Mall aims to enhance consumer experience by introducing diverse dining and lifestyle brands while adapting to the competitive retail environment in the surrounding area [1][4][10]. Group 1: Renovation Details - Shuang'an Shopping Mall has undergone significant renovations, including a modern glass facade and a reduction in retail space in favor of dining, fitness, and lifestyle services [4][8]. - The mall now features 186 brands, with new dining options such as "He Wei Chuan" and "Xing Yun Seafood" on the fifth floor, and a sports brand zone on the third floor with brands like Fila and Adidas [4][8]. - The renovation includes the opening of a sky garden on the sixth floor and additional lifestyle brands on the third and fifth floors, enhancing the mall's functionality [4][11]. Group 2: Strategic Goals - The renovation is designed to serve the surrounding community within a 5-kilometer radius, focusing on creating a community-oriented shopping center [8][11]. - The mall's management emphasizes the importance of understanding consumer preferences and adapting the business model to meet evolving demands [9][11]. Group 3: Competitive Landscape - Shuang'an Shopping Mall faces increased competition from nearby projects like Zhongguancun Daluocheng and New Zhongguan Shopping Center, which offer diverse and modern retail experiences [10]. - The mall's strategy includes maintaining its unique identity while competing effectively in a crowded market [10][11]. Group 4: Future Plans - The mall's management indicates that the renovation process will be ongoing, with plans to adjust the underground supermarket section by the end of 2025 [11].