扛不住关税压力，耐克决定在美国涨价

Core Insights - The geopolitical environment and potential tariff increases are significant concerns for the sports goods industry, particularly affecting pricing and supply chain management [3] - Nike plans to raise prices on its products in the U.S. starting in early June, with increases expected to range from $2 to $10 [1] - Nike's stock price dropped 14% on the day the "reciprocal tariff" policy was announced, resulting in a market value loss of over $13.8 billion [1] Pricing Strategy - Nike's price increase will coincide with the start of its next fiscal year, which ends on May 31 [1] - The price adjustments will vary by product, with shoes priced between $100 and $150 seeing a $5 increase, while shoes priced over $150 may increase by $10 [1][2] - Certain products, such as Jordan brand apparel, children's footwear, and shoes priced below $100, will not be affected by the price increase [2] Financial Performance - In March, Nike reported a revenue of $11.269 billion for Q3 of fiscal year 2025, a 9% year-over-year decline [2] - The company expects a mid-double-digit year-over-year revenue decline for Q4, with gross margins compressing by 400-500 basis points due to inventory clearance and tariff impacts [2] Supply Chain Insights - Approximately 50% of Nike's footwear is produced in Vietnam, 27% in Indonesia, and 18% in China, according to SEC filings [1] - Rising costs from overseas sourcing are likely driving the need for price increases [1] Strategic Adjustments - Nike is expanding its sales channels by resuming direct sales on Amazon, which it had previously halted in 2019 due to concerns over counterfeit products [2]