Atour Lifestyle (US:ATAT) Cai Jing Wang·2025-05-22 13:30Core Insights - Atour Group reported a revenue of 1.906 billion yuan for Q1 2025, representing a year-on-year growth of 29.8% [1] - The adjusted net profit for the same period was 345 million yuan, up 32.3% year-on-year [1] - Adjusted EBITDA reached 474 million yuan, reflecting a 33.8% increase compared to the previous year [1] Financial Performance - Average revenue per available room (RevPAR) was 304 yuan, at 92.8% of the level from the same period in 2024 [1] - Daily average room rate (ADR) stood at 418 yuan, which is 97.2% of the level from the same period in 2024 [1] - Occupancy rate (OCC) was 70.2%, compared to 95.8% in the same period of 2024 [1] Business Expansion - As of March 31, 2025, Atour had 1,727 operating hotels, marking a 32.6% year-on-year increase [1] - The company is progressing towards its strategic goal of reaching "two thousand good stores" [1] Retail Business Growth - The gross merchandise volume (GMV) for Atour's retail business reached 845 million yuan, showing a year-on-year growth of 70.9% [1] - The membership system has been enhanced, promoting the integration of accommodation and retail businesses, leading to increased cross-consumption [1] - The number of registered members surpassed 96 million, reflecting a 35.4% year-on-year growth [1] Future Outlook - Atour has raised its full-year performance guidance, expecting a revenue growth of 25%-30% for 2025 [1] - The company announced a share repurchase plan of up to 400 million USD over three years and a dividend plan for 2025, totaling approximately 58 million USD [1] Strategic Vision - The founder and CEO of Atour emphasized the commitment to the "Chinese experience" strategy, aiming to enhance brand and product strength while deepening the integration of accommodation and retail businesses [2]