西洽会上“双年记”：一杯肯悦咖啡，测出重庆咖啡消费升级的温度

Core Insights - The "5th China Western International Investment and Trade Fair" (West Expo) has commenced in Chongqing, attracting global attention as a significant international economic and trade event [1] - Kenuo Coffee has emerged as a popular attraction at the West Expo, showcasing its growth and the evolving coffee consumption trends in Chongqing [3][5] Company Development - Kenuo Coffee, an independent brand under Yum China, debuted at the West Expo in 2024 and returned in 2025, indicating its growing popularity and market potential [5] - The number of coffee shops in Chongqing has surged from 80 in 2015 to 3,265 in 2024, positioning the city among the top ten in the country for coffee shop density [5] - Kenuo Coffee has successfully expanded its presence in Chongqing, opening multiple stores with the support of local business authorities [5][6] Market Trends - Kenuo Coffee has demonstrated a keen ability to identify consumer preferences, launching popular products such as matcha and fruit coffee, which have contributed to its market leadership [8] - The brand is rapidly expanding, with a goal of opening one store per day, reflecting its ambition to penetrate both urban and rural markets [8] - Kenuo Coffee aims to continue its growth in Chongqing by offering diverse and high-quality coffee products, thereby supporting the local coffee economy [8]