CBC(SH:600132) Nan Fang Du Shi Bao·2025-05-22 14:34Group 1 - The core point of the news is that Chongqing Beer has successfully registered the "Mountain City Beer" trademark, which is part of its routine management and protection of its trademark assets [2] - The trademark registration was conducted by Carlsberg Chongqing Beer Co., Ltd., a subsidiary of the listed company Chongqing Beer, which has registered a total of 9 "Mountain City Beer" trademarks this year [2] - The trademarks are classified under category 32, which pertains to beer beverages, with application dates set for May 29, 2024, and September 30, 2024, and registration announcement dates for April 14, 2025, and April 28, 2025 [2] Group 2 - The attention surrounding the "Mountain City Beer" trademark is linked to ongoing distribution disputes between Chongqing Beer and its affiliate Chongqing Jiawei Beer Co., Ltd., primarily focused on the distribution agreement rather than trademark ownership [3] - The historical context includes a joint venture established in 1997, where Chongqing Beer became the major shareholder, and subsequent changes in ownership and operational structure leading to the current disputes [3] - The disputes intensified in 2024, with Chongqing Jiawei accusing Carlsberg of monopolizing the "Mountain City" brand and Chongqing Beer countering that Jiawei was attempting to leverage public opinion to gain control over the brand post-2029 [3] Group 3 - As of March 14, 2023, Chongqing Beer lost a first-instance court ruling regarding the distribution dispute, which ordered the company to pay approximately 353 million yuan to Chongqing Jiawei, and Chongqing Beer has since appealed the decision [4]