Sou Hu Cai Jing·2025-05-22 15:19Core Insights - Xiaomi held its 15th anniversary strategic product launch event, introducing its first self-developed 3nm flagship processor "Xuanjie O1" and a 4G smartwatch chip "Xuanjie T1" [2][4] - The launch included three products featuring the Xuanjie chips: Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4 15th Anniversary Edition, along with the first SUV model from Xiaomi Auto, the Xiaomi YU7 [2][4][9] Chip Development - The Xuanjie O1 is positioned as a flagship SoC chip, utilizing the advanced second-generation 3nm process, integrating 19 billion transistors in a compact area of 109mm², and achieving a peak frequency of 3.9GHz [4] - Xiaomi becomes the first company in mainland China and the fourth globally to independently develop a 3nm flagship SoC, filling a gap in the advanced chip design sector in China [4] Product Features - The Xiaomi 15S Pro, featuring the Xuanjie O1, offers a custom design for the 15th anniversary, supporting full-focus 4K night video and UWB connectivity, with a starting price of 5499 yuan [4] - The Xiaomi Pad 7 Ultra, also equipped with the Xuanjie O1, boasts a 14-inch OLED display, a 12000mAh battery, and a starting price of 5699 yuan [4] - The Xiaomi Watch S4 15th Anniversary Edition, powered by the Xuanjie T1, supports eSIM communication and offers a battery life of 9 days, priced at 1299 yuan [6] Automotive Launch - The Xiaomi YU7 is a luxury high-performance SUV featuring a striking design, spacious interior, and advanced technology, including the world's first mass-produced HyperVision panoramic display system [9][10] - The YU7 is equipped with a new Xiaomi Super Motor V6s Plus, achieving a maximum power of 690 horsepower and a 0-100 km/h acceleration in just 3.23 seconds, with a range of up to 835 km [9][10] Ecosystem Expansion - Xiaomi's "human-vehicle-home ecosystem" strategy is further enhanced with the introduction of various new products, including the Xiaomi Civi 5 Pro smartphone and a range of high-end home appliances [6][7] - The company reported significant growth in its home appliance sales, with products like air conditioners and refrigerators ranking among the top four in China [7] Future Outlook - Xiaomi's R&D investment has reached 102 billion yuan over the past five years, with plans to double this to 200 billion yuan in the next five years, aiming to become a global leader in hard-core technology [11][13] - The company is positioned for long-term growth, with its core mobile business ranking third globally and expanding into IoT, smart appliances, automotive, and chip sectors [11][13]