从「喝一杯」到「喝出效能」：植享派引领咖啡行业进入咖啡功能新时代

Core Viewpoint - The launch of the VITA coffee series by the company represents a significant innovation in the coffee industry, combining advanced technology with health benefits to redefine consumer expectations and experiences in coffee consumption [15]. Group 1: Product Innovation - The VITA series features the Exo-WT Shield Capsule Rare Saponin™ technology, which integrates targeted fermentation of red ginseng probiotics and exosome encapsulation technology, enhancing the bioavailability of saponins and addressing gastrointestinal absorption challenges [3][5]. - This innovative technology increases the bioavailability of total saponins by 137% compared to traditional methods, transforming each cup of coffee into a "health energy capsule" [3][7]. - The product aims to shift the perception of coffee from merely a stimulant to a comprehensive health-enhancing beverage, promoting systemic fatigue resistance rather than just short-term alertness [3][5]. Group 2: Health Benefits - The VITA coffee series incorporates red ginseng, which has shown a 7.7-fold increase in rare saponin Rg3 content and a 2.3-fold increase in Rd content, enhancing its health benefits [7]. - The combination of white kidney bean, EGCG, and caffeine in the VITA coffee creates a "golden triangle" that effectively inhibits starch absorption and promotes fat breakdown, allowing consumers to enjoy indulgent foods without guilt [9][11]. - Each cup contains 880 billion red ginseng rare saponin capsules, which can effectively reach the mitochondria and eliminate up to 48.6% of ROS free radicals, contributing to overall well-being and energy levels [7]. Group 3: Market Positioning - The company positions itself as a scientific meal replacement brand under the Baihong Group, emphasizing the integration of scientific health benefits with enjoyable flavors, challenging the stereotype that functional foods compromise taste [13]. - The VITA series aims to break through traditional coffee's single-function image, offering a multi-faceted drinking experience that meets diverse health needs, thus setting a new benchmark for innovation in the coffee industry [15]. - The launch is expected to drive the coffee market towards higher-end, healthier, and more functional products, moving away from homogenized competition to a focus on technology and health differentiation [15].