Adidas, Puma expected to hike prices due to tariffs following Nike's lead: ‘Moment they were waiting for'

Core Viewpoint - Adidas and Puma are expected to increase prices for running shoes and sportswear in the U.S. following Nike's announcement of price hikes due to rising costs from U.S. tariffs on imports [1][4]. Group 1: Price Increases and Market Reactions - Nike plans to raise prices by up to $10 for shoes priced over $150, while keeping prices stable for items under $100 [1]. - Adidas and Puma have indicated they will wait to see how competitors respond before making any pricing decisions [4][6]. - Analysts suggest that when a leading brand like Nike adjusts prices, competitors typically follow suit shortly thereafter [6]. Group 2: Tariffs and Manufacturing Concerns - President Trump has imposed a 10% tariff on all imports, with a higher 30% tariff on China, and a potential 46% tariff on imports from Vietnam looming [5][12]. - The tariffs are expected to impact all sportswear brands, not just Nike, as they navigate increased costs [4][5]. Group 3: Consumer Sentiment and Demand - U.S. consumer sentiment has declined, with inflation expectations rising, which may affect consumers' willingness to pay higher prices [9]. - Adidas has seen a surge in sales from trendy vintage shoes, suggesting it may have more flexibility to raise prices compared to Puma, which has experienced slowing sales [8][12]. Group 4: Competitive Landscape - Puma aims to sell 4 million to 6 million pairs of its $100 Formula 1-inspired Speedcat sneaker this year, but sales have been slower than expected, raising questions about price increases [13]. - Other brands, such as On, are also planning to raise prices, indicating a broader trend in the industry towards higher pricing amidst changing market conditions [14].