TENCENT(HK:00700) Shang Hai Zheng Quan Bao·2025-05-22 18:52Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) opened on May 22, featuring 6,280 exhibitors, an increase of 224 from the previous year, showcasing over 120,000 cultural products and more than 4,000 investment and financing projects [1] Group 1: Technology Empowerment - AI technology is deeply involved in cultural content production, with Tencent showcasing tools for text generation, script writing, and poster creation, allowing users to co-create digital art with AI in under a minute [2] - VR technology offers immersive experiences, with large space positioning technology enabling users to explore expansive virtual environments beyond traditional VR limitations [2] Group 2: IP Expansion - The logic of IP industry expansion is shifting from single derivative product sales to an ecosystem competition model that integrates content, industry, and technology, focusing on emotional value, content ecology, and technological interaction [3] - The construction of a "content + industry" ecosystem is essential for the longevity of IP, with over 2,000 new anime IPs created annually in China [3] Group 3: Cultural Export - The domestic web literature IP ecosystem is well-established, driving the development of downstream industries such as audio, animation, film, and games, with a focus on global co-creation of IP [4] - The "localization" strategy is key for the success of cultural exports, with companies adapting products to meet the preferences of overseas markets, exemplified by a game that generated over 10 billion yuan in revenue [4][5]