Google's AI Proves It's Boosting, Not Disrupting, Legacy Ad Monetization: Analyst

Group 1 - Goldman Sachs analyst Eric Sheridan maintained a Buy rating on Alphabet Inc with a price forecast of $220, emphasizing the company's vision for AI tools in digital advertising [1] - Google is showcasing the evolution of search with AI, highlighting increased usage, engagement, and monetization of AI features, including the new AI Max for Search Campaigns [2][3] - The recent announcements around new ad formats and generative AI for ad creative position Google to capitalize on streaming and digital video trends over the long term [4] Group 2 - Alphabet is well positioned to leverage its leading AI capabilities and infrastructure advantages to deploy new AI tools and services, with projected fiscal 2025 revenue of $325.8 billion and EPS of $9.21 [5] - GOOGL stock is trading higher by 2.85% to $173.36 [6]