专访云南省精品咖啡学会理事何飞飞：今年云南咖啡价格创历史新高，可考虑深度融入中国—东盟超大市场丨全球农业观察

Group 1 - The core point of the article is the completion of the China-ASEAN Free Trade Area 3.0 negotiations, which will enhance trade cooperation and reduce tariffs on over 90% of goods, benefiting products like coffee [1][11] - The negotiations began in November 2022 and are set to conclude substantively in October 2024, marking a significant step towards signing an upgraded protocol [1] - The China-ASEAN Free Trade Area is expected to strengthen the competitiveness of ASEAN coffee products in the Chinese market, providing a large consumer base for both sides [1][11] Group 2 - Yunnan Province accounts for 98% of China's coffee planting area and production, but only 2% of global coffee production, indicating a potential for growth in international competitiveness [2][10] - The coffee industry in Yunnan has undergone several phases, with recent policies aimed at increasing the quality and processing of coffee, leading to a historical high in coffee prices [6][7] - The local coffee market is primarily focused on commercial-grade beans, with a need for more scale in specialty coffee production to enhance farmer income and market presence [3][7] Group 3 - The coffee consumption market in China is rapidly growing, driven by rising consumer spending and the emergence of local brands like Luckin Coffee, which have cultivated coffee consumption habits [9] - The potential for coffee consumption among the aging population in China presents an opportunity for market expansion [9] - The establishment of coffee processing zones in Yunnan and the integration of ASEAN raw materials with Chinese processing capabilities could lower supply chain costs and promote sustainable practices [2][11]