Core Insights - Shanghai aims to become a hub for fashion production, trends, and innovation, promoting the "Shanghai Fashion Output" brand as a key IP [1][19] - The "Shanghai Manufacturing Quality Exhibition" serves as a high-standard supply-demand platform for the fashion consumer goods industry, facilitating international investment and collaboration [1][19] Event Overview - The 2025 "Shanghai Manufacturing Quality Exhibition" Osaka special event opened on May 21, 2023, at Grand Green Osaka, featuring nearly 100 brand representatives and designers from Shanghai and Osaka [1][3] - The event is guided by the Ministry of Industry and Information Technology and organized by various Shanghai municipal departments, showcasing Shanghai's fashion consumer goods industry [1][3] Industry Transformation - The event highlights the transformation of "Shanghai Manufacturing" from traditional sectors to more technology-driven, culturally rich, and creatively fashionable industries [3][5] - The exhibition features a dual model of "park export + street export," aiming to create a complete ecological chain from production to lifestyle aesthetics [5][7] Brand Participation - The exhibition showcases 90 brands and over 1,000 exhibits, emphasizing Shanghai's innovative achievements in becoming a "fashion capital" [7][19] - Notable brands include Oriental Beauty Valley, which accounts for over 40% of Shanghai's cosmetics industry, and aims for significant revenue growth in the coming years [9][11] Cultural Exchange - The event includes a special section called "East Wind Comes," featuring emerging designers and a pop-up exhibition that runs from May 21 to 27, promoting cultural exchange between Shanghai and Osaka [13][16] - High-level forums discuss consumer trends and sustainable development, addressing challenges in digital interaction and local experiences in the fashion industry [16][18] Public Engagement - A public open day from May 22 to 25 features a multi-functional space that combines concept curation, brand storytelling, and co-creation workshops, attracting local visitors [23][27] - The exhibition is designed to resonate with local cultural values, showcasing Shanghai's vibrant lifestyle and potential in the fashion sector [25][30]
“上海时尚出品”出海，闪耀日本大阪