XIAOMI(HK:01810) Xin Hua Cai Jing·2025-05-23 01:30Core Viewpoint - Xiaomi held its 15th anniversary strategic product launch event, introducing several flagship products including the new smartphone SoC chip "Xuanjie O1," flagship model Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and the first pure electric SUV Xiaomi YU7 [2] Product Launch and Features - The launch event lasted 130 minutes, with a significant focus on the Xiaomi YU7, highlighting the company's emphasis on the new vehicle [3] - Xiaomi YU7 will feature a panoramic display, variable damping shock absorbers, laser radar, and the Nvidia Thor chip with 700 TOPS computing power, surpassing the first model SU7 in configuration [3] - Safety features include a reinforced body structure and high-strength steel materials, having passed over 50 passive safety performance tests [3] - The YU7 will be available in three versions: YU7 Long Range RWD, YU7 Pro Long Range AWD, and YU7 Max High Performance AWD, with a planned launch in July [3] Market Expansion and Sales Performance - Xiaomi is expanding its automotive sales channels, adding 34 new stores in April, bringing the total to 269 across 74 cities, with plans to enter lower-tier cities [4] - Despite facing a public relations crisis, the impact on sales has been limited, with monthly deliveries maintaining above 20,000 units since the beginning of 2025 [6] - In May, Xiaomi YU7's sales performance showed recovery, with over 7,000 units delivered in the third week, ranking second in sales among new energy vehicle brands [6] Industry Context and Challenges - The automotive industry is facing a trust crisis, with issues such as false advertising and safety concerns being prevalent [9] - Regulatory tightening is occurring, with new safety requirements for electric vehicle batteries and a shift in marketing from "high-level driving" to "assisted driving" [11] - The industry is urged to balance innovation with responsibility, emphasizing the importance of safety in the development of intelligent vehicles [11] Future Outlook - The SUV market is projected to grow, with SUVs accounting for 49.4% of total passenger vehicle sales in 2024, indicating a favorable environment for the Xiaomi YU7 [4][6] - If Xiaomi can successfully establish a reputation for quality and safety with the YU7, it may enhance its brand value and market position [12]