调查 | 直播带货竟有“既视感”？主播原来是AI数字人

Core Viewpoint - The recent consumer tips released by the State Administration for Market Regulation and the China Consumers Association highlight various issues consumers face in live-stream shopping and provide methods to avoid pitfalls, although some methods may not be effective [1] Group 1: Jewelry and Precious Metals - Consumers are advised to request proof of product quality, such as certificates, from live-stream hosts, as many hosts may not provide clear evidence of the product's authenticity [3] - A specific incident showed that a host displayed a certificate that did not match the product's specifications, raising concerns about the reliability of such documents [3] Group 2: Health Products - The consumer tips emphasize the importance of verifying health products by checking for the "blue hat" mark and registration numbers to avoid misleading claims [5] - Instances were reported where products were misrepresented as health foods despite being ordinary foods, indicating a need for better regulatory oversight [7] Group 3: Price Comparison Tools - Third-party price comparison tools were found to be unreliable, often failing to recognize products from live-stream links, which complicates consumers' ability to verify prices [10][13] - The inconsistency in price data from these tools, especially regarding promotional discounts, further complicates the purchasing process for consumers [15] Group 4: Digital Influencers and Marketing Tactics - The use of AI digital influencers in live-streaming raises concerns, as these pre-recorded hosts may mislead consumers without disclosing their artificial nature [16][18] - Marketing tactics employed by these digital influencers often create a false sense of urgency, which can mislead consumers into making hasty purchasing decisions [18]