Celsius: Avoid Investing Despite The Impressive Earnings Growth And Price Decline

Group 1 - The article discusses the competitive landscape of the beverage industry, particularly focusing on Monster Beverage and its competitor Celsius, highlighting that Celsius is significantly behind market leaders [1] - The author emphasizes a conservative investment strategy, utilizing a model that combines quantitative and fundamental analysis to evaluate companies, excluding banks, insurance companies, and REITs [1] - The main goal is to provide private investors with an independent perspective on large and well-known companies through detailed financial statement analysis [1]