Lafang(SH:603630) Jin Tou Wang·2025-05-23 05:32Core Viewpoint - The collaboration between LaFang and actor Ren Jialun aims to enhance the brand's image and reinforce its positioning as a "strong and resilient choice" in the hair care industry, leveraging Ren's positive public persona and professional achievements [1][3]. Group 1: Brand Collaboration - LaFang has appointed Ren Jialun as its new brand ambassador, emphasizing the theme "Hair shines, enjoy fragrance" to showcase its technological strength and brand warmth developed over more than 20 years in the hair care sector [1]. - The partnership is seen as a significant upgrade to LaFang's brand image and a demonstration of confidence in its product capabilities [3]. Group 2: Product Innovation - LaFang has introduced the "Hair Core Repair Series," which utilizes its self-developed "6th Generation Smart Peptide Hair Core Repair Technology" and incorporates Chinese ingredients like coffee elastic protein peptide [5][8]. - This technology allows for multi-dimensional precise repair of hair, making it resilient enough to withstand over one million physical stretches, earning a world record certification in March [8]. Group 3: Quality Assurance - LaFang is the first in the industry to adopt pharmaceutical standards in production and has established a fully integrated smart factory in collaboration with global companies like Siemens and Huawei [6]. - The company has created a nationally recognized laboratory for product quality testing, ensuring that "LaFang products" are synonymous with high quality [6]. Group 4: Consumer Engagement - The new product series not only strengthens hair but also addresses consumer needs for dandruff control and oil management, featuring fragrances inspired by traditional Chinese culture [10]. - LaFang aims to reach diverse consumer demographics through Ren Jialun's influence on social media, enhancing the recognition of the brand as a "national leader in hair care" [12].