非常观察|五月财报季，运动品牌谁在领跑谁在掉队

Group 1: Amer Sports Performance - Amer Sports reported Q1 2025 revenue of $1.473 billion, a 23% year-over-year increase, exceeding expectations [1] - The company's operating profit grew 97% to $214 million, with an operating margin increase of 5.4 percentage points to 14.5% [1] - The Arc'teryx brand led the growth with a 28% revenue increase to $664 million, and a 32% increase when adjusted for fixed exchange rates [1][3] Group 2: Market Performance in China - The Greater China region saw a significant revenue increase of 43% to $446 million [2] - Arc'teryx is identified as a key driver of growth in the outdoor industry, with the professional outdoor sports community being a crucial support [3] Group 3: Lululemon's Growth - Lululemon's Q4 2024 revenue in mainland China grew 46%, contributing to a 41% annual growth in the region, outperforming other markets [6] - The company's global revenue for the fiscal year reached $10.6 billion, a 10% year-over-year increase, with a net profit of $1.815 billion, up 17.1% [7] Group 4: VF Corporation's Challenges - VF Corporation reported a 4% decline in total revenue for FY 2025, amounting to $9.5 billion, with Q4 revenue down 5% to $2.14 billion [10] - Vans brand significantly underperformed, with a 16% revenue drop to $2.35 billion for the year [12] Group 5: Birkenstock's Performance - Birkenstock reported Q2 2025 revenue of €574 million, a 19% year-over-year increase, with a net profit growth of 47% to €105 million [13] - The company achieved double-digit growth across all major markets, with the Asia-Pacific region growing 30% to €47.8 million [15] Group 6: Under Armour's Transition - Under Armour's Q4 2025 revenue declined 11% to $1.2 billion, with an annual revenue drop of 9% to $5.2 billion, although it exceeded Wall Street expectations [16][18] - The company emphasized the importance of the Chinese market, which contributes approximately half of its Asia-Pacific revenue [18]