靠柴火气出圈的乡村面包店，还能火多久?

Core Viewpoint - The rise of rural kiln-baked bread shops has become a new trend in the dining industry, attracting urban consumers seeking unique experiences and flavors [1][4]. Group 1: Market Trends - A new wave of rural kiln-baked bread shops has emerged across various regions in China, leveraging social media for popularity [1][4]. - These shops typically offer European-style bread and coffee, with average consumer spending ranging from 30 to 50 yuan [1]. - The ambiance and scenic locations of these shops contribute significantly to their appeal, often situated in picturesque rural areas [4][7]. Group 2: Business Performance - The "He Bian Bian Kiln-Baked Bread House" in Longwan Village has seen rapid success, often selling out its products shortly after baking [1][3]. - Other notable examples include "You Ren Sen Lin Bread Shop" in Pengzhou, which received over 10,000 visitors in 2024, and "Yi Zhi·Xi Pan Kiln-Baked Bread" with daily sales of around 300 units [5][6]. - The unique baking method at these shops, using high-temperature kilns, results in a distinct texture and flavor that appeals to consumers [7][9]. Group 3: Consumer Sentiment - While many consumers appreciate the atmosphere, there are concerns regarding the value for money, with some expressing dissatisfaction over the pricing relative to the quality [9][11]. - The novelty of these shops may be waning, as indicated by a decrease in consumer interest over time, suggesting a need for continuous innovation to maintain customer engagement [12][13]. Group 4: Competitive Landscape - The popularity of rural kiln-baked bread shops has led to increased competition, with new entrants rapidly emerging in the market [11]. - As the market becomes saturated, established shops must differentiate themselves through product quality and unique experiences to retain customer loyalty [12][13].