品创·品牌节在通州举行，专家、企业热议“全球新流行”

Group 1 - The third "Pin Chuang·Brand Festival" will be held from May 22 to 23 at the Beijing International Wealth Center, featuring over 150 new brands discussing various topics including marketing, product strength, brand power, channel strength, and operational strength [1] - The Deputy Mayor of Tongzhou District highlighted the area's advantages, including quality education and healthcare resources, comprehensive transportation hubs, and the upcoming presence of Beijing Fashion Institute and Beijing Dance Academy, which will create a favorable ecosystem for brand establishment [1] - The potential of the Chinese consumer market is immense, with the post-Z generation expected to allocate over 30% of new consumption towards trendy IPs and immersive experiences, while new middle-class families are willing to spend significantly on education but prefer cost-effective options for daily necessities [1] Group 2 - Consumption upgrades are driving industrial transformation by accurately transmitting demand signals to the production end, leading to technological upgrades and structural adjustments in related industries [2] - The younger generation is shortening the smartphone replacement cycle to 1.8 years, pushing the semiconductor industry to accelerate iterations, while the smart wearable device market has surpassed 200 billion yuan, resulting in a 45% increase in investment in IoT chip development [2] - New brands are emerging not by traditional industry inertia but possess strong vitality, potentially becoming "unicorns" in their respective categories, representing the new lifestyle of global youth [2]