iQIYI(US:IQ) Sou Hu Wang·2025-05-23 09:27Core Insights - The 25th IAI International Advertising Awards recognized iQIYI as the "Annual Influential Media" and awarded it a total of 20 prizes, including 7 gold, 4 silver, and 5 bronze awards, highlighting its commercial value in the industry [1][4]. Group 1: Awards and Recognition - iQIYI won the "Annual Influential Media" award, showcasing its strong position in the advertising landscape [1]. - The event attracted 1,017 companies and received 3,802 submissions, indicating a high level of competition and engagement in the advertising sector [3]. - iQIYI's innovative marketing strategies were acknowledged through multiple awards across various categories, including film advertising and outdoor marketing [1][4]. Group 2: Notable Award-Winning Campaigns - The campaign "Uncle Lào" by Laolao Wine, in collaboration with the show "Comedy King," successfully targeted younger consumers, enhancing brand recognition and sales [5][6]. - The "Ideal L6 x My Aletai" campaign integrated immersive experiences and storytelling to resonate with high-net-worth individuals, establishing a strong brand presence in the competitive electric vehicle market [8]. - The outdoor marketing campaign by iQIYI and the Aletai Cultural Tourism Bureau effectively utilized popular quotes from the show "My Aletai" to engage audiences and promote tourism [10][11]. Group 3: Marketing Strategies and Innovations - iQIYI plans to build an open-loop ecosystem centered around IP, integrating various content formats and user interactions to enhance brand visibility and engagement [4]. - The "Comedy King" show leveraged emotional marketing and social media interactions, achieving nearly 100 million interactions and a high rating on Douban, demonstrating the effectiveness of content-driven marketing [13]. - Tmall's collaboration with "Planting Land 2" showcased a successful integration of content and e-commerce, achieving significant engagement and sales during promotional events [15].