岭南荔枝借力文博会预售1.5万吨 惠州文化搭台经贸唱戏

Core Viewpoint - The event highlighted the promotion of Huizhou lychee as a cultural IP and its export potential, with significant procurement agreements reached during the ceremony [1][4]. Group 1: Event Overview - The "Oriental Love Fruit" export launch ceremony and Huizhou lychee production and sales cooperation meeting took place on May 22, coinciding with the 21st Cultural Expo [1]. - Huizhou's Vice Mayor Yu Jialiang emphasized the importance of lychee as a local specialty and invited investments [1]. - The event resulted in three batches of procurement agreements totaling 15,000 tons of lychee, with over 5,000 tons set for export [1][4]. Group 2: Lychee Production and Market - Huizhou is expected to produce 120,000 to 130,000 tons of lychee this year, with a planting area of 396,000 mu, accounting for 10% of the province's total [3]. - The lychee industry in Huizhou has become a key driver for rural revitalization, with various products like dried lychee and lychee wine gaining market traction [3][4]. - The region's lychee sales are primarily directed towards major markets such as the Greater Bay Area, Beijing-Tianjin-Hebei, and the Yangtze River Delta, with significant exports to Southeast Asia, Europe, and Canada [4]. Group 3: Export Agreements - Notable export agreements include 1,050 tons to Canada, 3,000 tons to Southeast Asia, and 1,200 tons to North America and Australia [5]. - Domestic procurement agreements totaled 9,900 tons, indicating strong demand within China [5]. Group 4: Logistics and Marketing - A logistics partnership was established between SF Express and Huizhou's agricultural bureau to enhance distribution efficiency, with over 60 temporary collection points planned [6]. - The "Oriental Love Fruit" brand was officially launched, aiming to integrate Lingnan culture with modern marketing strategies [6].