首批入驻小红书娱播的公会，赚到钱了吗？

Core Insights - Xiaohongshu has entered the entertainment live streaming sector, attracting attention from numerous guilds with a high revenue-sharing model of up to 81% [1][9] - The platform is experiencing a surge in group broadcasts, indicating a strategic move to enhance its entertainment live streaming offerings [2][4] - The first batch of guilds has already begun to explore the platform's potential, although challenges remain in user tipping habits and content adaptation [1][11] Group 1: Market Entry and Guild Participation - Xiaohongshu has onboarded over ten guilds in its initial phase, with plans for a second batch of guilds to enter testing soon [1][6] - The platform's focus on entertainment live streaming is evident, with a prominent placement of the "live" feature on the discovery page [6][8] - Guilds are actively recruiting and establishing their presence on Xiaohongshu, indicating a competitive landscape for content creation [6][11] Group 2: User Engagement and Content Strategy - Users have reported a noticeable increase in group broadcasts since May, suggesting a shift in content dynamics on the platform [2][4] - Xiaohongshu emphasizes a unique content approach, requiring guilds to produce relatable and authentic content rather than solely focusing on aesthetics [12][14] - The platform's user base is significant, with 300 million monthly active users and a high-value demographic, particularly among women [11] Group 3: Revenue Model and Feedback - The revenue-sharing structure for guilds includes a base share of 50%, with additional incentives based on performance metrics, potentially reaching up to 81% [9][10] - Feedback from guilds indicates mixed experiences, with some expressing concerns over user tipping capabilities and adapting to Xiaohongshu's unique content style [9][11] - The platform's early stage presents opportunities for guilds to capitalize on potential growth, especially as competition intensifies in the broader live streaming market [14]