跨境电商运营：2025年中国跨境电商中大型品牌商家ERP需求洞察报告

Core Insights - The report highlights the rapid growth of China's cross-border e-commerce ERP market, driven by the dual forces of the 4.0 phase of enterprises going global and increasing global trade uncertainties, with the market size expected to reach 1.32 billion yuan in 2024 and 1.89 billion yuan by 2028 [1][24]. Group 1: Industry Overview - The cross-border e-commerce ERP market is experiencing significant expansion, with a compound annual growth rate (CAGR) of 12.3% from 2020 to 2024, growing from 830 million yuan to 1.32 billion yuan [24]. - By 2025, the global cross-border e-commerce market is projected to reach 4.2 trillion USD, with China's share being a crucial component [24]. - The report identifies that 95.1% of medium to large brand merchants use two or more business systems, but only 20.8% have achieved full-channel integration, leading to operational inefficiencies and compliance risks [1][24]. Group 2: Merchant Needs and Challenges - Key demands from merchants include multi-platform digital integration, real-time order and inventory synchronization (72.7% face delays), financial compliance integration (56.5% rely on manual tax verification), and data security (68.5% affected by cross-border data regulations) [1][24]. - Major operational pain points for merchants include high cross-border logistics costs (51.3%), chaotic multi-platform order management (43.8%), and data silos (42.9%) [47]. Group 3: ERP Solutions and Trends - The report emphasizes that ERP systems are evolving towards full-channel intelligent operations, proactive compliance services, and data security through private deployment, becoming essential infrastructure for global resilience [2][24]. - Companies like Jiajia ERP are highlighted as leading solutions, utilizing a "1+4" model to achieve multi-platform access and enhance operational efficiency [2][24]. - The future of ERP systems will focus on integrating AI-driven product selection and inventory optimization, as well as ensuring compliance with evolving geopolitical and data sovereignty requirements [2][24].