Amazon Pay Competitor Profile 2025: A Journey from 'Pay with Amazon' to a Leading Payment Platform

Core Insights - Amazon Pay, originally launched as Pay with Amazon in 2007, was rebranded in 2017 and allows users to make payments on third-party merchant websites and apps using payment methods stored in their Amazon profile [1][6] - The service has expanded beyond online transactions to include credit and loan services, notably through a partnership with ICICI Bank for a Visa-branded credit card [2][6] - Amazon Pay has introduced features like Buy with Prime for streamlined checkout and integrated with Delhi Metro Rail Corporation for enhanced commuter convenience [3][6] Overview - Amazon Pay facilitates transactions with major credit and debit cards in the US and allows users in India to add funds for merchant payments and bill settlements [1][6] - The service launched Smart Stores in India, enabling merchants to create digital storefronts accessible via QR codes in the Amazon app [2][6] Business Model and Strategic Objectives - The report provides insights into Amazon Pay's business model, strategic objectives, and revenue strategies, including a planned standalone payment app in India by March 2025 [6][10] - It includes a comparative analysis with major alternative payment solutions and details on merchant registration processes [6][10] Significant Events - Key milestones include the launch of Amazon Pay Places for in-store payments in July 2017, P2P money transfers in India via UPI in April 2019, and a collaboration with Stripe in April 2024 [6][10] - The report chronicles significant events and achievements that have shaped Amazon Pay's growth and market presence [6][10] Products and Services - Amazon Pay's diverse product portfolio includes various payment solutions and services aimed at enhancing user experience and merchant support [6][10] - The report evaluates Amazon Pay's current product offerings and operational performance against competitors in the alternative payments industry [6][10]