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“绣”出美好新生活(我与非遗)
Ren Min Ri Bao Hai Wai Ban·2025-05-23 21:17

Core Viewpoint - The Yizu embroidery industry in Chuxiong has become a significant source of income for women, showcasing traditional craftsmanship through innovative designs and modern applications [11][12][13]. Group 1: Industry Overview - The Chuxiong Yizu embroidery, with a history of nearly 1800 years, was listed as a national intangible cultural heritage in 2014 [11]. - Traditional Yizu embroidery features vibrant colors and intricate patterns, utilizing techniques such as flat embroidery and pile embroidery [11]. - The local government has implemented policies to support the Yizu embroidery industry, enhancing its role as a source of income for women [13]. Group 2: Company and Innovation - Jin Rui Rui, an eighth-generation inheritor of Yizu embroidery, has played a crucial role in innovating the craft by integrating it into modern products like handbags, accessories, and clothing [12]. - The company founded by Jin Rui Rui has helped over a thousand local embroiderers increase their income [13]. - In 2024, the Yizu embroidery industry is projected to achieve an added value of 312 million yuan, benefiting tens of thousands of people [13].