左手造车，右手造芯：小米的双线突围与长期主义

Core Insights - Xiaomi has officially launched its self-developed 3nm chip, the玄戒O1, during its 15th anniversary event, marking a significant milestone in its technology journey [1][5][9] - The company also introduced the Xiaomi YU7, a high-performance SUV, showcasing its expansion into the automotive sector alongside its advancements in chip technology [1][3] Chip Development - The玄戒O1 chip utilizes a second-generation 3nm process, featuring a 10-core architecture and achieving a benchmark score exceeding 3 million [5][8] - Xiaomi is now the first company in mainland China and the fourth globally to design a 3nm flagship SoC, filling a gap in the domestic chip design landscape [5][8] - The development of Xiaomi's chip technology began in September 2014, with significant investments and challenges faced over the years, including the initial failure of the澎湃S1 chip [7][9] Investment and R&D - Xiaomi has committed to investing at least 500 billion yuan over 10 years in chip development, with over 135 billion yuan already spent and a team of 2,500 people dedicated to this effort [8][12] - The company aims to achieve a production scale of over 10 million units within a short timeframe to ensure profitability, as the lifecycle of large chips is relatively short [12][14] Strategic Vision - The self-developed chips are expected to enhance product cost control, improve profit margins, and create a closed-loop ecosystem integrating hardware and software [14][15] - Xiaomi's approach represents a shift from a focus on cost-effectiveness to a strategy emphasizing technological premium, positioning the company uniquely in the competitive landscape [16][23] Market Position - The launch of the玄戒O1 chip and the YU7 SUV signifies Xiaomi's ambition to compete in both the smartphone and automotive markets, areas that have seen significant growth and consumer interest [1][3][16] - Xiaomi's success in chip development is seen as a long-term strategy that could redefine its market position and technological capabilities in the coming years [23]