穿透水贝网红表象，读懂“中国宝都”的内在美｜何以新罗湖

Core Insights - The article highlights the emergence of Shenzhen's Shui Bei as a global hub for gold and jewelry, showcasing its cultural heritage and innovative designs that appeal to both domestic and international markets [1][2][16]. Industry Overview - Shui Bei, covering only 0.9 square kilometers, hosts nearly 8,000 enterprises and attracts over 100,000 daily visitors, with live e-commerce sales exceeding 400 million yuan annually [1][3]. - The area is recognized as the largest gold and jewelry distribution center in China, with a professional market area of nearly 200,000 square meters, encompassing the entire supply chain from design to retail [5][15]. Cultural Integration - Shui Bei's gold products are priced in line with the Shanghai Gold Exchange, offering both affordable and unique high-end products that incorporate traditional craftsmanship and cultural elements [3][4]. - Brands like Guorun Gold are integrating traditional techniques and cultural motifs into their products, enhancing their investment value and cultural significance [4][5]. International Expansion - Chinese jewelry brands, including those from Shui Bei, are increasingly making their mark internationally, with successful entries into markets in Singapore, Malaysia, and Japan [9][10]. - Notable brands like Zhou Dafu and Liu Fu have expanded their overseas retail presence, with Zhou Dafu reporting an 8.5% year-on-year increase in overseas retail value [9]. Digital Transformation - The rise of live streaming as a sales channel has transformed Shui Bei's retail landscape, with brands like Zhou Li Fu achieving 40% of their total revenue from online sales by 2024 [13][14]. - The local government is actively promoting e-commerce and live streaming, aiming for significant sales targets and increased exposure [14][15]. Future Prospects - The local industry is set to undergo a transformation towards high-end, intelligent, and internationalized operations, with plans to cultivate competitive gold and jewelry brands [15][16]. - The integration of traditional craftsmanship with modern design and digital sales strategies positions Shui Bei as a leading player in the global jewelry market [16].