每周股票复盘：电声股份（300805）2024年净利润下滑57.33%

Core Viewpoint - The company reported a decline in net profit due to increased competition and rising management costs, despite a slight increase in revenue [1][4]. Financial Performance - In 2024, the company achieved operating revenue of 2.287 billion yuan, a year-on-year increase of 1.58%, and a net profit of 14.04 million yuan, a year-on-year decrease of 57.33% [1][4]. - The digital retail business generated revenue of 850 million yuan in 2024, representing a year-on-year growth of 7.58%, accounting for 37.17% of total revenue [2][4]. - The new energy vehicle operation business generated revenue of 27.29 million yuan in 2024, with a year-on-year growth of 63.77% [3][4]. Strategic Focus - The company aims to become a leading global technology-driven integrated marketing service group, focusing on three main areas: technology-driven innovation, building a brand product matrix, and international development [2][4]. - The company is actively applying new technologies such as generative AI, VR/AR, and 3D to enhance its marketing capabilities [2]. Financial Position - As of the end of 2024, the company held cash and cash equivalents of 848 million yuan, providing a strong risk resistance capability for future steady development [2][4].