文旅消费展首次亮相第九届丝博会

Core Insights - The 9th Silk Road International Expo and the China-Eastern and Western Cooperation and Investment Trade Fair has launched a cultural tourism consumption exhibition, focusing on integrating various elements of the cultural tourism industry to enhance consumer engagement and drive economic growth [2][5] Group 1: Exhibition Overview - The cultural tourism consumption exhibition covers an area of 10,000 square meters and features over 70 cultural tourism enterprises from regions such as Shaanxi, Beijing, and Guangdong [2] - The exhibition is organized around four main themes: cultural tourism, entertainment performances, intangible cultural heritage, and sports events, aiming to create a platform for the integration of the cultural tourism industry [2] Group 2: Technological and Innovative Features - The exhibition emphasizes the introduction of consumer-driven enterprises focusing on cultural tourism technology, night economy, digital creativity, and immersive experiences [2] - Various exhibition halls showcase unique themes, such as "Tang Poetry in Chang'an" and "Yellow River Huashan: Home in Weinan," utilizing digital technology to enhance visitor experiences [3] Group 3: Economic Impact and Growth - In the first four months of this year, Shaanxi province saw a year-on-year increase of 5.49% in domestic tourism and a 7.85% increase in total tourist spending [4] - The key cultural tourism industry chain achieved revenue of 209.59 billion yuan in the first quarter, reflecting a year-on-year growth of 16.44%, exceeding expectations by 6.4 percentage points [4] Group 4: Collaborative Efforts and Future Prospects - The exhibition serves as a platform for resource connection and capital inflow, featuring project promotion sessions and interactive experiences to engage the public in cultural heritage [3][5] - The event aims to enhance brand effects and promote high-quality development through new collaborations and smart technologies in the cultural tourism sector [4][5]