“传闻”四个月后，这家公司要冲IPO了

Core Viewpoint - Beijing Lezitiancheng Cultural Development Co., Ltd. (referred to as "Lezitiancheng") has officially submitted its IPO application to the Hong Kong Stock Exchange, marking its entry into the public market after months of speculation [1][11] Company Overview - Founded in 2015 by Chen Wei and Huang Jin, Lezitiancheng operates under the brand 52TOYS and has over 100 proprietary and licensed IPs as of December 31, 2024 [4][5] - The company has completed five rounds of financing, raising a total of 385 million yuan, with a post-financing valuation of 4.273 billion yuan [18][20] Financial Performance - Lezitiancheng's revenue is projected to reach 630 million yuan in 2024, with a compound annual growth rate (CAGR) of 16.7% from 2022 to 2024 [8] - The company reported adjusted annual profits of -56.75 million yuan, 19.1 million yuan, and 32.01 million yuan for the years 2022, 2023, and 2024, respectively, indicating continuous growth [8] - Revenue from licensed IP products accounted for 64.5% of total revenue in 2024, up from 50.2% in 2022 [8][9] Market Position - According to a consulting firm, Lezitiancheng ranks second among multi-category IP toy companies in China by GMV and is the third-largest IP toy company overall [4][12] - The Chinese IP toy market is expected to grow significantly, with a projected market size of 756 billion yuan in 2024, growing at a CAGR of 17.2% to reach 1,675 billion yuan by 2029 [12][13] Product Lines and IP Management - Lezitiancheng has developed six major product lines, including blind boxes and action figures, and has long-term collaborations with internationally recognized IPs such as "Tom and Jerry" and "Crayon Shin-chan" [5][6] - The company has successfully launched over 160 SKUs under its proprietary IP "Beast Box," generating a cumulative GMV of over 190 million yuan [6] Competitive Landscape - The company faces competition from both international and domestic brands, with a focus on IP management, product development, and brand marketing [20] - The leading competitor, Pop Mart, has achieved a revenue of 13.04 billion yuan in 2024, with a market valuation exceeding 300 billion HKD [13][15] IPO Fund Utilization - Approximately 20% of the IPO proceeds will be used to diversify and strengthen the IP matrix, while another 20% will focus on product design and development [20]