艾瑞咨询：2025年中国游戏科技发展白皮书

Core Insights - The report from iResearch highlights that game technology has become a core engine driving new productive forces, serving as both a testing ground for technological innovation and a universal interface for cross-domain empowerment [1][6][7]. Global Game Industry Overview - The global game industry revenue has grown from $66.3 billion in 2012 to an estimated $187.7 billion by 2024, with a compound annual growth rate (CAGR) of 9.1% [15][16]. - The user base of the global game industry is projected to increase from 2.03 billion in 2015 to 3.42 billion in 2024, reflecting a CAGR of 6% [17]. China's Game Industry Contribution - By 2024, China's game industry revenue is expected to reach 455.06 billion yuan, with a CAGR of 26.8% over the past two decades, showcasing strong growth momentum [28][29]. - The user base in China is projected to exceed 750 million by 2024, with a CAGR of 18.6% over the same period [28][29]. Self-Developed Games - Self-developed games have become a cornerstone of China's game industry, with their revenue share rising from approximately 60% in earlier years to over 80% recently, indicating significant progress in domestic innovation capabilities [30][31]. International Market Expansion - China's game industry has achieved over 100 billion yuan in overseas revenue by 2024, with North America, Japan, and South Korea being the core markets, accounting for 57.3% of this revenue [33][34]. Technological Advancements - Game technology encompasses a comprehensive system including game engines, artificial intelligence, and virtual digital humans, which enhance the realism and interactivity of gaming experiences [1][2][6]. - The integration of real-time rendering, generative AI, and extended reality technologies is expected to further advance, expanding the virtual and real-world integration [2][6]. Policy and Market Environment - The development environment for China's game industry is favorable, supported by government policies, economic stability, and a large consumer base, which collectively foster growth and innovation [35][36].