HWORLD(US:HTHT) Nan Fang Du Shi Bao·2025-05-24 11:43Core Viewpoint - The high-end hotel industry is transitioning into a "stock era" due to the aging of luxury hotels and an oversupply of hotel inventory, prompting a need for supply-side reforms to enhance value and quality in the market [1][4]. Group 1: Event Overview - The "2025 Stock High-End Hotel Investment Summit" was held in Guangzhou, focusing on empowering the development of the stock market and exploring opportunities and future directions for high-end hotels [3]. - The summit featured the launch of the "Beautiful Family" hotel brand series by Huazhu Group, aimed at revitalizing the stock market with a professional brand matrix [3][4]. Group 2: Brand Development - Huazhu Group's CEO emphasized the company's role in the supply-side reform of stock hotels, aiming to create value for customers and contribute industry wisdom through the "Beautiful Family" brand matrix [4]. - The "Beautiful Family" brand matrix includes specific brand positioning: Meilun Hotel for mid-to-high-end stock renovation, Meilun International for high-end full-service hotels, Meijue Hotel for international high-end experiences, and Meilun Meihuan for luxury selected hotels [6]. Group 3: Market Trends and Strategies - In the context of a shrinking hotel supply-demand cycle, many stock high-end hotels are seeking transformation, with opportunities for productivity changes despite facing multiple challenges [7]. - The summit highlighted practical wisdom for revitalizing stock high-end hotels through the deconstruction and reconstruction of operational formats, leveraging digital technology for personalized guest experiences [8]. Group 4: Strategic Partnerships - During the summit, Huazhu Group's executives signed agreements with 23 project investors and established a strategic partnership with Shaanxi Tianyu Chang'an Group [12]. - The "Beautiful Family" development strategy for the South China region was officially launched, indicating its importance as a key market for Huazhu [14].