POP MART(HK:09992) Zhong Guo Xin Wen Wang·2025-05-24 12:27Group 1 - LABUBU, a popular IP under Pop Mart, has gained significant global attention, with sales surging in the Americas and Europe, showing year-on-year growth of 895% and 600% respectively [1][3] - The潮玩 (trendy toy) industry is rapidly growing, with projections indicating it could reach a scale of 100 billion RMB by 2026, driven by social and emotional value [3][5] - Pop Mart is actively exploring and nurturing potential trend artists and designers globally, leveraging a mature IP operation system to enhance the appeal of trendy cultural products [3][5] Group 2 - The潮玩 industry differentiates itself from traditional toy markets by emphasizing socialization, gifting, and cultural value, which are key factors for its rapid growth [3][5] - The success of established IPs like "猪猪侠" (Zhu Zhu Xia) demonstrates the emotional connection and market potential within the潮玩 sector, with significant sales from blind boxes and themed pop-up stores [5][6] - Continuous content innovation and precise market operations are essential for upgrading流量IP (traffic IP), with a focus on youth engagement and global market penetration [5][6]